Paula Casado

AR developer and digital artist

In 2018, the first effects for social networks started, I became interested in it, which gave me a good education in this field.


At the beginning of 2019, I was accepted into the Spark AR beta program.


That same year, I started looking for a way to use this technology in advertising and decided to dedicate 100% of my time to creating effects for brands on social networks.

I created filters for various brands like Green Peace, Yves Saint Laurent, Olympus, NYX, etc.

Technical skills include:
· Conceptual ideation.                                                          · 3D face morphing.
· Graphic design expert.                                                      · Full AR character creation and design.
· Creation of 2D animations.                                                · Tracking of layers and objects in space
· Creation of assets tailored to brand identity.                     · Particle emitter effects.
· Creation of 3D models and simple animations.                 · Patches and shaders.
· Digital makeup.                                                                 · Simple game development.

AR Effects Created

+ 300

User Generated Contet

+ 20 Millions


+ 6 Billions

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