Paula Casado
AR developer and digital artist
I took my first steps about 15 years ago, starting with photography at hiphop music events. Later, I began making videos for events and advertisements, which I balanced alongside my undergraduate studies in graphic design.
In 2018, social media effects emerged, sparking my interest and providing me with valuable education in the field.
In early 2019, I was accepted into the Spark AR beta program. That same year, I began exploring ways to apply this technology to advertising and decided to dedicate myself fully to creating social media effects for brands.
Technical skills include:
· Conceptual ideation. · 3D face morphing.
· Graphic design expert. · Full AR character creation and design.
· Creation of 2D animations. · Tracking of layers and objects in space
· Creation of assets tailored to brand identity. · Particle emitter effects.
· Creation of 3D models and simple animations. · Patches and shaders.
· Digital makeup. · Simple game development.
AR Effects Created
+ 350
User Generated Contet
+ 50 Millions
Impressions
+ 30 Billions