Paula Casado
AR developer and digital artist
In 2018, the first effects for social networks started, I became interested in it, which gave me a good education in this field.
At the beginning of 2019, I was accepted into the Spark AR beta program.
That same year, I started looking for a way to use this technology in advertising and decided to dedicate 100% of my time to creating effects for brands on social networks.
I created filters for various brands like Green Peace, Yves Saint Laurent, Olympus, NYX, etc.
Technical skills include:
· Conceptual ideation. · 3D face morphing.
· Graphic design expert. · Full AR character creation and design.
· Creation of 2D animations. · Tracking of layers and objects in space
· Creation of assets tailored to brand identity. · Particle emitter effects.
· Creation of 3D models and simple animations. · Patches and shaders.
· Digital makeup. · Simple game development.
AR Effects Created
+ 300
User Generated Contet
+ 20 Millions
Impressions
+ 6 Billions